SEO for the modern web: From Google rankings to AI citations.

Competitor analysis

Before deciding what to change on your site, it is worth knowing what you are up against. We identify who is actually ranking for the searches that matter to you and work through what those pages are doing: how they are structured, what topics and content they cover, how quickly they load, and what other sites on the internet are linking to them. This information guides the rest of the engagement - determining relevant keywords, page and title tag considerations, and informing our content and backlink-building recommendations.

Technical SEO audit

A full crawl of your site to find what is blocking search engines: indexing and robots.txt problems, broken and chained redirects, duplicate content, missing or duplicated title tags and meta descriptions, thin pages, orphaned pages, broken internal links, canonical errors and mobile usability failures. You get a written report that prioritizes issues by impact.

Core Web Vitals and page speed

Google measures the speed and loading performance of your site and uses it as a ranking input ("Google Pagespeed"). A slow site also loses visitors before they spend any time on your pages. We measure your current site performance, identify what is causing performance issues (usually images, fonts, third-party scripts or a slow host) and how to fix it. Hosting is frequently the bottleneck, which is one reason we run our own.

Local SEO

For a business serving a local area, local results matter more than national rankings. We set up and optimize your Google Business Profile, make sure your name, address and phone number are consistent everywhere they appear,, add location-appropriate content, and mark it all up so search engines can parse it.

Structured data

Schema - or structured data - is machine readable code that makes it easy for search engines and AI crawlers to understand and index core information about your business. We implement schema.org markup that produces enhanced search listings — organization and local business details, breadcrumbs, articles, FAQs, products, events and reviews as appropriate.

Measurement and reporting

We ensure Google Search Console is configured properly, there analytics are in place, and capture a baseline before we change anything so there is something to compare against. Without a baseline, nobody can tell whether the work helped.

Content guidance

While we are not a content agency, what we can do is tell you which pages and topics will drive additional search volume, and analyze your existing content for best practices. We also identify opportunities - industry publications, blogs, and podcasts - that will be helpful in improving your overall site reputation by generating high quality inbound links ("backlinks"). Implementing a sustainable backlink strategy takes time, but is ultimately the difference between a first page ranking and being buried in the third or fourth page of search results.

A growing share of people now ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews instead of working through a page of links. When those tools answer, they name a handful of sources. The industry has not settled on what to call optimizing for this. You will see AEO (answer engine optimization), GEO (generative engine optimization) and AIO (AI optimization) used more or less interchangeably, often by people selling it as a separate product. The fact that there is no agreed name yet tells you how new the field is.

SEO fundamentals still matter

Most of what makes an AI assistant quote you is the same work that makes a search engine rank you. These systems read the ordinary web. If your pages cannot be crawled, load slowly, contradict each other, or bury the answer six paragraphs down, a language model has the same trouble with them that Google does. However, there are specific content strategies that can increase the chance of getting cited by AI, and we will evaluate your existing content against those and provide recommendations on how to optimize.

What we actually do about it

• Check you are not blocking the crawlers. AI assistants use their own bots — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and others. Plenty of sites block them by accident, via a security plugin or a copied robots.txt. It is worth knowing which you are blocking, and deciding on purpose.
• Structured data on every page that warrants it. Marking up your organization, location, services, articles and FAQs gives these systems unambiguous facts rather than sentences they have to interpret.
• Clear content recommendations. Simple tweaks such as writing the answer first and having headlines phrased as real questions can help. Some of the real unlocks require a bit more effort, such as posting high quality, unique research or data on your site. We will review your current state and make recommendations for the future.
• Consistency across the whole web. If your hours, address, service area or company name differ between your site, your Google Business Profile and three directories, there is no reliable version for a model to repeat — so it may repeat the wrong one.
• Presence somewhere other than your own website. These systems synthesize from many sources. Reviews, industry directories, local press and association listings all feed the picture.
• Keep pages current and dated. Recency is weighted when these systems choose what to trust.

This is not a separate product with a separate invoice. It is part of the audit and the implementation work.